Other major retailers are scrambling to follow the cheap, fast and fashionable concept - for good reason. The investigation found that in the refugee camps of southern India young children had been working long hours in foul conditions to sew the designs that will see, at current growth rates, Primark eclipse Marks & Spencer as Britain's biggest mass-market fashion retailer by 2009, taking £1 of every £10 spent on clothing in the UK. Last week, in an announcement that effectively pre-empted publication by The Observer of this investigation, Primark announced it had sacked three of its clothing suppliers in India after being told by the BBC's Panorama programme of evidence that it was subcontracting labour to child workers. Fashion bible Vogue gave a Primark jacket high-end credibility. The opening drew a bigger crowd than that managed by Topshop's much-hyped launch of its Kate Moss collection, which featured the supermodel herself moodily posing in its windows. When Primark was launched, its flagship store in London's Oxford Street was besieged by stampeding bargain-hunters and sold more than a million garments in its first 10 days.
Its unrivalled success took the competition by surprise as it won over both the high-street shopper and the diehard fashionista with its simple philosophy: high on style, low on price.
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